Global Gambling 2022: The consumer view in the gambling debate

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Gambling has arguably never been more regulated, and at the same time, more in the spotlight and open to criticism as it is today.

Amid the noise from the gambling industry itself, we seek to understand the global consumer voice on gambling in 2022 and beyond: What insights can we draw of the profile, and the gambling attitudes and behaviors of those who gamble?

We explore key topics, including:

  • The opening up of sports betting and the online opportunity in North America
  • The issues that have emerged in the UK and Europe around gambling advertising
  • The position of the lottery in the public consciousness
  • In-person gambling’s place post-pandemic
  • The legitimacy of gambling.
  • And more!

Including new syndicated YouGov data covering 18 international markets, our report provides an in-depth analysis on the global gambling debate.


The data behind the report

The insights in this report are drawn from a recent global YouGov Custom Research survey exploring gambling attitudes and behaviors, conducted across 18 global markets and fielded between 20th May and 3rd June 2022.