YouGov's The Future of Financial Services Report 2022

Discover consumer adoption, understanding and trust of new and emerging financial services.

The shift to digital continues to be the most prevalent trend in the banking and financial services industry. Pushed by the pandemic, financial services were forced to accelerate their plans and pivot digital at pace. The proliferation of technology-based products has led to an explosion in options for consumers to consider when it comes to their finances. But to what degree do consumers intend to adopt some of these new tech-driven products?

This study explores the payment trends and the wider financial services ecosystem as a whole. It reveals consumer adoption rates of digital vs traditional products. Utilizing global data, the study includes a deep-dive into sustainable investments and sustainability in financial services.

The study combines living data from multiple products, including YouGov Custom Research, in 18 international markets with specific focus on the US and Great Britain.