Cultural brand and attraction metrics

Continuously measure public perception of the UK’s most popular cultural hotspots, including The British Museum, Edinburgh Castle, London Eye, Madame Tussauds, Royal Botanic Gardens Kew and Tate Modern.

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Daily and historical brand tracking

Track public perception of the UK's top cultural brands and attractions.

  • Understand and monitor the performance of your brand before, during and after your campaigns, both now and in the past, against 4 years of historical Living Consumer Intelligence.
  • Add bespoke questions for your sector or brand on top of the existing survey to get customized data.
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Robust, accurate insights

Access 16 key brand health, media focused and lower funnel metrics to inform your strategy, and ultimately give you the power to influence perception of your attraction.

Media & comms: what are people hearing and saying about a brand or attraction?

  • Buzz
  • Awareness
  • Ad awareness
  • Attention
  • Word of mouth

Perception: what do people think and feel about a brand or attraction?

  • Recommend
  • Impression
  • Corporate reputation
  • Quality
  • Value
  • Satisfaction
  • Index

Behavior: what brands and attractions are people currently or planning on using/attending?

  • Consideration
  • Visit intent
  • Former visitor
  • Current visitor

Actionable insights for attractions, including:

Daily tracking

Make sense of industry-specific data in real time to stay ahead of the competition

Custom questions

Add bespoke questions for your sector or brand to the existing survey to get customized data

Multiple data formats

Display data in multiple formats to suit your analysis needs – line, bar, bubble and radar charts, ranking tables or spreadsheets

Solutions & Products

Explore our living data solutions