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Head of Marketing Comms, Vauxhall

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.” Explore for free

2 million+ datapoints

for granular targeting capabilities

Panel-powered research

rapid results from 1 hour

24/7 self service

available in GB & US

YouGov Surveys: Self-serve

Discover real answers, from real people in your target audience, no matter how niche, with our panel-powered survey building platform. Reach Nat Rep and granular audiences, to understand exactly what they think.

With prices from £0.80p per survey complete, sign up now to get started! 🕵️

👥 Reach your target audience in 3 simple steps:

1️⃣ Define your audience 
Reach Nat Rep or granular audiences, easily selecting from millions of profiling datapoints. From car brands owned to hours spent on Netflix, attitudes to podcast advertising to views on sustainable clothing, we have the data for you to define your audience with unrivalled granularity.

2️⃣ Build your questions
Choose from single, multiple choice, images, video, text response and branching and up to 30 questions. Logic, language and consistency will be reviewed for free by our team.

3️⃣ Launch your survey!
Launch or schedule your survey, and watch the results roll in from 24 hours, with 1 hour express option for rapid turnaround.

🎯 Panel quality and targeting capabilities

  • Verified, engaged and global. Registered members generate thousands of datapoints every day, on consumer attitudes, opinions and behaviors.
  • Access hard to reach groups and understand the likely number of respondents available before committing to a project.
  • All surveys are mobile-friendly, with more than 50% of all surveys taken on mobile devices.

For survey results that can be quoted and published in the media as YouGov Surveys, or questions about political issues or sensitive personal data, please see our researcher-supported Serviced solution.


Next-level survey building

Define your audience with the granular targeting capabilities of YouGov’s market-leading panel – and ask them anything, any time. Understand exactly what your target audience think.

Granular targeting

Real answers from real people in your ideal target audience, no matter how niche

Rapid insights

Results within 24 hours, with a 1-hour express option

Powerful analysis

Analyze results in our easy-to-use, powerful analysis tool, unlocking new insights

Find out more...

Can I see a demo?

Watch our handy demo video to see just how easy it is to build your own survey!

Why is the YouGov panel the best in the industry?

Our mission is to offer unparalleled insight into what the world thinks.

At the core of our platform is an ever-growing source of connected consumer data that has developed daily over 20 years. We call it living data. All our products and services draw upon this detailed understanding of our 24 million+ registered panel members to deliver accurate, actionable  consumer insights.

Our registered panel members are constantly and extensively verified. Pew research centre recognizes that YouGov “consistently outperforms competitors on accuracy”.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world.

How much does it cost to run a survey?

Prices start from £0.80p/$1.50 per survey complete and vary according to the number of questions, level of audience targeting, video length (if used), and target sample size. Price and sample size are shown as you build your survey, so you can always see exactly how many audience members you'll reach and control budgets.

How can YouGov Surveys help me?

  • Reach and target your ideal audience – Nat Rep to niche – with granular targeting capabilities
  • Get pitch ready insights for urgent briefs and client requests
  • Support your strategy with real opinions from your target customer
  • Test ads, creatives and messaging before, during and after campaigns
  • Data-informed product development, test concepts with your target audience to know what resonates
  • Measure price elasticity of demand to match market expectations
  • Manage crises with 24/7 self-serve insights and a 1-hour expedition option
Success stories

Case studies

Take a note from businesses who are survey savvy. Go on... you’re in good company.

“This was a great collaboration between MFUSE and YouGov Direct. The speed with which the project was delivered was unprecedented and ensured we could deliver to a very tight client timetable."

Neil Shah, Partner of Digital Media and Technology at MFUSE

✋ Look no further!

Sign up to our Platform now for free and discover how YouGov can empower your decision making.