What are US sports bettors interested in this quarter?
January 30th, 2023, Kineree Shah

What are US sports bettors interested in this quarter?

Since the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA), the federal law prohibiting sports gambling in 2018, many US states now offer some form of sports wagering. This has resulted in growth in both the proportion of Americans gambling offline and online, explored in more detail in YouGov’s latest gambling market quarterly report. Here is a sneak preview of what the report offers:

On which sports are gamblers wagering?

Data from YouGov Gambling Profiles – an audience intelligence tool that identifies trends and cross-analyzes gambling data against key metrics every month in the US – highlights that esports betting has grown this quarter. As we saw a year ago, NBA narrowed the gap with NFL in Q3. Soccer continues to be ahead of MLB for the second quarter running, with soccer gaining ground year on year and MLB seeing a marginal decline.

For more data and analytics get the full US gambling market Q3 report. Inside the report, brands and marketers can learn more about:

  • Have online and offline sports betting grown or fallen in comparison to last year? 
  • Have the account conversion rates of brands like DraftKings, FanDuel, etc. increased or decreased year-on-year?
  • Are gamblers in non-legalized states more likely to bet on poker, slots casino table, etc as compared to legalized states?
  • Up-to-date ad awareness scores for leading sportsbook brands.

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YouGov Global Gambling Profiles is a monthly gambling sector tracker providing market sizing data at a national level plus a deeper dive into the activities and brand choices of regular gamblers. The results of chart are based on the question: “Which, if any, of the following sports or events, have you placed a bet on in the last 12 months?”  Data for the US markets is weighted by age, gender, education, region, and race. Learn more about Profiles.