March 30th, 2022, Kevin Rustika
Following the recent release of YouGov's Global Media Outlook Report, which highlights media consumption behavior at a global level, we dive further to examine local media consumption behaviour within the Hong Kong market. We found that Hongkongers’ projected consumption on streaming video and streaming music in the next 12 months slightly trails the global average: 25% of Hongkongers are likely to watch more streaming video (versus 27% global average) while 19% are likely to listen more to streaming music (versus 22% global average).
Check out our infographic to learn more about Hongkongers' media consumption behavior.
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