Discover what brands are taking the top spots when it comes to recommending their products or services to a friend or colleague.
Word of mouth is the most influential form of brand awareness and credibility, with people far more likely to trust the recommendations of someone they know over impersonal advertising.
Factors such as customer experience, brand image, brand values, emotion and consumer personality play a pivotal role in determining whether someone is likely to recommend your brand or not.
In Denmark, the most recommended brand was Lærerstandens Brandforsikring, with an average score of 84.8%. But competition for the top spot was fierce – and several car brands came close to Lærerstandens Brandforsikring. Audi coming in at a close second with a score of 83.3%. In third and fourth position were Mercedes-Benz (81.8%) and Skoda (79.3%). Volvo came in fifths, rounding out the top five with 79.3%.
In recent years, the Danish newspapers have worked hard to grow paid digital subscribers and Politiken has at the same time managed to grow the customer base that will recommend them to others.
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