Eco-investing in the Nordics

There are more than 2 million eco-conscious investors in the Nordics. YouGov's newest Eco-Investing study segments and profiles various consumer categories in the Nordics based on their willingness to invest and whether they view themselves as environmentalists.

The study:

• Identifies four main investor groups
• Uncovers demographics, attitudes, and behaviors of eco-investors in Sweden and Finland and regular investors in Denmark and Norway
• Describes where different investor segments consume media and how to reach them