Leitfäden und Tipps

How to measure in-game brand activations

How to measure ad recall lift

Five ways data can help inform your next marketing campaign

How to test marketing messaging & ad creative with your audience

The ultimate market research glossary

Three ways YouGov uses research data to get media exposure

8 key steps to create an ideal customer persona

Five things to think about when doing self-service research

Five advantages of panel-powered online surveys

Ten top tips for creating thought-leadership surveys that generate media coverage

Five tips for using data to perfect your PR pitch

How to track your brand health

Seven ways research data improves marketing mix modeling

How do you measure the value of a product placement?

Five ways to test a hunch with self-serve research

Ten tips for surveying children

Four ways market research helps in a crisis

Five common market research pitfalls (and how to avoid them)

Six ways custom research helps grow your brand

How to connect your research with living data