Creative Testing

Discover what resonates with key audiences, when

Fully understand the consumer journey and adapt your creative appropriately. Creative Testing forms part of YouGov Consumer Journey Diagnostics, a cost-effective templated research approach. Optimize your messaging and design elements based on real audience understanding.

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Empower your creative

Reach consumers at each stage of the buying journey. Create initial awareness, build the right emotional connections with your brand, and provide the right call to actions at key buying opportunities.

The questionnaires have been developed by research experts to produce digestible and actionable data. Connect your research to YouGov’s living data for additional depth.


Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions