UKI: The sustainability in fashion report series part 3

More than 7 in 10 global consumers have already purchased or are considering purchasing sustainable clothing, according to new YouGov research. Within the UK, 39% of shoppers would consider purchasing sustainable clothing but haven’t yet.

What features and attributes will compel shoppers to convert from considering sustainable clothing to purchasing it?

Download part two of YouGov’s Sustainability in fashion report series to understand:

• The barriers consumers face when considering purchasing sustainable clothing
• How to convince shoppers to buy sustainable clothing articles
• The demographic and psychographic makeup of sustainable fashion considerers
• How to reach and engage considerers