Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Exploring American’s interest in AI apps – who's engaged and who’s not?
How Applebee's captures NFL fan loyalty – A deep dive into brand metrics
Singaporeans feel hopeful, confident about Lawrence Wong taking over as the PM of Singapore
Godzilla x Kong, Dune and Poor Things: Most in-demand TV and film in America for March 16-31, 2024
Champions League, Europa League, and Dune UK’s most in-demand TV and film for March 16-31, 2024
New vs. used: Which automakers are prized by different groups of car buyers in the US?
The great rewind: What would it take to revive the British movie rental industry?
March 2024: Consumer confidence falls for the first time in seven months
Do Britons clean their devices as often as they should?
Most Britons enjoyed Nationwide’s Dominic West Ad – but agree it should be banned
Four months on, how damaging was Mr Bates to the Post Office?
Tax season 2024 – Insights into Americans' filing experiences and outcomes
ShopBack ends BNPL service: How has consumer consideration of the platform been impacted?
