YouGov Framework: US heavy media streamers segmented by differing views toward advertising

More than 56 million people in the US regularly watch two or more paid video streaming services and have at least one paid subscription to a music streaming service. If they pay to remove ads from their TV and audio consumption, can they be reached? Where? How? Using YouGov Profiles data, YouGov has created a framework to help advertisers segment and connect with heavy media streamers.

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What you'll discover:

Using a US heavy media streamer market size of 56m, YouGov segmented the US population by their differing attitudes towards advertising and ad blocking. The segments were then profiled and dissected to reveal the attitudes and behavioral traits of each group.

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