Avoid expensive mistakes – test your product concept before launch. Product Concept Testing forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. De-risk, tailor and optimize your product across a range of concepts.
Be confident you have the full picture on the consumer journey and what’s driving it. Our research experts have carefully designed questionnaires to generate accurate and useful insight, saving you time and resource.
Your results will be fully linked with YouGov’s living data, adding more depth and breadth to your research.
Access a representative sample of customers, delivering engaged respondents.
Choose from brand specific or sector specific sampling.
Commissioned on an ad-hoc basis or set to repeat for regular tracking.
Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.
Add your own open or closed questions to the survey.
Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.