Product Concept Testing

Verify whether your new concept will be well received

Avoid expensive mistakes – test your product concept before launch. Product Concept Testing forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. De-risk, tailor and optimize your product across a range of concepts.

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Greater depth, more context

Be confident you have the full picture on the consumer journey and what’s driving it. Our research experts have carefully designed questionnaires to generate accurate and useful insight, saving you time and resource.

Your results will be fully linked with YouGov’s living data, adding more depth and breadth to your research.


Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions