Brand Loyalty & Switching
How loyal are your customers? What are their relationships with competitors? Brand Loyalty & Switching Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. Track loyalty, retention and loss, and what’s driving it.
Research designed for you by experts
Understand why consumers stay or leave, then develop future-thinking strategies to protect your brand. Integrate with YouGov's wider ecosystem of living data to add more depth and breadth to your research.
Quality data
Sampling efficiency
Access a representative sample of customers, delivering engaged respondents.
Dynamic samples
Choose from brand specific or sector specific sampling.
Any frequency, any time
Commissioned on an ad-hoc basis or set to repeat for regular tracking.
Tracking methodology
Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.
Customizable
Add your own open or closed questions to the survey.
Data analysis
Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.