Brand Loyalty & Switching

Understand consumer loyalty and weigh up competition

How loyal are your customers? What are their relationships with competitors? Brand Loyalty & Switching Diagnostics forms part of YouGov Consumer Journey Diagnostics, a cost-effective and time-efficient templated research approach. Track loyalty, retention and loss, and what’s driving it.

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Research designed for you by experts

Understand why consumers stay or leave, then develop future-thinking strategies to protect your brand. Integrate with YouGov's wider ecosystem of living data to add more depth and breadth to your research.


Quality data

Sampling efficiency

Access a representative sample of customers, delivering engaged respondents.

Dynamic samples

Choose from brand specific or sector specific sampling.

Any frequency, any time

Commissioned on an ad-hoc basis or set to repeat for regular tracking.

Tracking methodology

Re-contact audiences with focused surveys, powered by our daily tracking tool – YouGov BrandIndex.


Add your own open or closed questions to the survey.

Data analysis

Analyze your data via a templated dashboard or commission a bespoke report for additional diagnostic power.

Solutions & Products

Explore our connected living data solutions