Game-changing audience intelligence to understand the entire customer journey
Understand fanbases and where to reach them - from play frequency to console choices, where your audience consumes content and the influencers who matter to them.
Instantly access the latest insights to grow your brand in the rapidly evolving games industry.
Where does gaming fit in a changed post-pandemic global media and entertainment landscape? And what’s driving consumer engagement in the gaming industry around the world?
In YouGov’s latest report, Reaching Gamers – everywhere, we explore the profile and behaviors of global gamers, and what’s keeping this audience playing.
Our insights combine syndicated YouGov data with deep-dive custom research covering 18 international markets.
Understand fanbases and where to reach them - from play frequency to console choices, where your audience consumes content and the influencers who matter to them.
YouGov has over 15 years of living consumer intelligence on the video gaming & esports sector. Lead the way and take your business to the next level by exploring our latest industry insights below.
Gaming Down Under: How to Reach Australia's Mid-Core to Hardcore Gamers
Defusing consumer boycotts: How can brands regain customers and bounce back?
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
Gaming Buzz – Apr 2024: Super Mario’s Buzz leap
Unlock powerful insights about your customers’ needs at every stage of your marketing funnel.
Panel-powered survey builder
24/7 survey builder
General population and granular audiences
2 million+ profiling variables
Rapid results from 1 hour
Prices start from £0.50p/$1.00 per survey complete
Available in: GB, US
Cannot be quoted in the media as a YouGov survey
Fast-turnaround Omnibus and targeted Field & Tab
Results from next day
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
View results live as they come in
Global capabilities
Researcher moderation and support
Can be quoted in the media as a YouGov survey
Unique and tailored solutions
Bespoke results dependent on project
Nationally representative samples and targeted audiences
Sub-group analysis
Data available in YouGov Crunch
Data available in any bespoke output
Global capabilities
Full end-to-end support with research experts
Can be quoted in the media as a YouGov survey
Sample framing, questionnaires, analysis and more