Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Welcoming all: What travel brands need to know about inclusive travelers
33% of US car owners interested in trying car subscription model
The 2024 Grand National was safer and just as exciting, say Brits
AI on your wrist (and everywhere else): Consumer views on AI wearables
The green premium on cars: How much more are consumers willing to pay for eco-friendly vehicles?
Understanding the internet habits of Britons as third-party cookies phase out
Family or friends play the biggest role in influencing mothers on what to buy for children
Nearly two-thirds of Singaporeans think Mother’s Day is a proper occasion for celebration
Interest in the WNBA is the highest it has ever been, but who are the fans?
Gaming Down Under: How to Reach Australia's Mid-Core to Hardcore Gamers
Planning vs. reality: A third of international travelers don’t stick to their holiday budgets
Defusing consumer boycotts: How can brands regain customers and bounce back?
Unraveling brand boycotts: What are the top triggers for consumer boycotts across global markets?
3 in 5 Aussies think Mother's Day is a proper cause for celebration
Gen Z and Millennials are less likely than older generations to practice online security habits
Canadian Tire, Uber Eats and Amazon: Canada’s Advertisers of the Month for April 2024
