May 8th, 2024, Bhavika Bansal
Data from a recent YouGov Surveys: Serviced poll across 17 international markets reveals that 31% of consumers internationally plan their holiday with a budget in mind but are open to setting it aside for more spontaneous experiences.
On the other hand, more than a quarter of consumers say they stick to their planned holiday budget (28%) followed by less than a fifth who say they plan a holiday without a budget at all (15%).
19% of the polled consumers indicate that they don’t typically plan their holidays (or don’t go on holidays). A closer at the consumers who do plan their holidays, by market, reveals further nuances.
Who sticks to their planned holiday budget?
Respondents in Indonesia are the likeliest of all markets to stick to their planned holiday budget (56%) followed by more than two-fifths of consumers in Mexico (45%), India (43%), and the UAE (41%).
A significantly smaller proportion of consumers from Nordic markets (Denmark, 26%; Sweden, 24%), Germany (22%) and Hong Kong (20%) say the same.
Who plans their holidays without a set budget?
More than a third of Swedes say they typically plan their holidays without worrying about a budget (34%) followed closely by their German counterparts (28%). On the other hand, consumers in Poland (14%), Spain (13%) and Italy (9%) are substantially less likely to say the same.
Who is most likely to ditch their planned holiday budget?
More than half of consumers in Hong Kong say they usually ditch their set holiday budget in favour of spontaneous experiences (56%).
Two-fifths of respondents in Canada (42%), Germany (42%), France (41%), Great Britain (41%), and Denmark (41%) are also likely to not stick to a planned holiday budget.
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Methodology: YouGov Surveys: Serviced provide quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 500 and 2,002 for each market. All surveys were conducted online in February 2024. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.