Exclusive webinar-on-demand ‘Keeping up with brand evolution: how to research effectively across the consumer journey’ hosted by research experts Julian Tooke, Global Director of Product Integration and Jake Palenicek, Head of Custom Research UK.
Discover how brands fit into your consumers’ lives with YouGov’s cost-effective, templated suite of brand research approaches. Target respondents as they move from brand awareness to consideration, to intention to purchase, and actual consumption. Then come full circle, to understand brand loyalty and lapsed purchasers.
So go ahead, research and target your audience effectively across the consumer journey now.