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From high-street shoppers, to high-end shoppers, online or ‘offline’ shoppers, reach your ideal audience in a meaningful way with the help of living consumer intelligence from YouGov.
See how your campaigns affect consumer opinions, instantly. Make informed, strategic decisions that expand brand reach, drive consumer advocacy, and increase ROI.
YouGov’s latest global FMCG/CPG & retail whitepaper explores changing shopping habits amid the cost-of-living crisis.
We reveal the categories consumers are spending more on, those they're cutting back on, emerging trends, the ways in which brands can support consumers, and the outlook for the year ahead.
From high-street shoppers, to high-end shoppers, online or ‘offline’ shoppers, reach your ideal audience in a meaningful way with the help of living consumer intelligence from YouGov.
YouGov has over 15 years of living consumer intelligence on the retail sector. Future-proof your strategy and keep pace with consumer shopping preferences by exploring our latest industry insights below.
US: What makes American consumers shop from deep discount retailers like Temu?
Lower prices luring Brits to sites like Temu, but product quality concerns loom
Of deals, discounts and bargains - How aware are Brits of the ecommerce platform, Temu?
Best before and use-by: A guide to what Brits think food labels mean and which products need them
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