YouGov Framework: Mobile Phone Network Switchers

While customer churn represents one of the biggest challenges for mobile network operators, it’s also a perpetual opportunity for competitors who play the game well to grab a larger slice of the pie. ​

In our latest framework, we dissect the group of customers who plan to switch their network provider in the next 12 months – looking specifically at: ​

• Switchers who are loyal to a particular handset brand ​
• Switchers who are not faithful to any particular manufacturer