YouGov webinar: What’s ‘in-store’ for the CPG sector?

A plurality of consumers – ranging from 44% to 83% - across 17 markets we surveyed changed their shopping routines due to the pandemic. Change is set for the CPG sector’s future too - 54% of global consumers intend to buy more sustainable products once the pandemic subsides. Understanding consumers’ shifting behaviors and preferences at this pivotal moment is essential for the success of CPG industry players.

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Re-watch the YouGov APAC FMCG Webinar on 4th August 2021

Elodie Causier, YouGov’s Head of Research in Asia Pacific (LinkedIn profile here), has moderated a panel discussion with the industry leaders coming from the agency and media space. Leveraging their extensive experience in helping FMCG/ CPG sector clients stay ahead in the industry development, this webinar aimed at sharing insights on decrypting the market trends and consumers’ changing requirements.

Our panel of experts include:

Topics covered in our panel discussion:

  • The impact of COVID-19 - How have consumers’ shopping habits shifted and the impact it has had on FMCG / CPG brands, such as online purchase, the rise of D2C and more;
  • Rise in price sensitivity;
  • Creation of new consumption moments, and what it means to CPG brands; and
  • More findings from YouGov’s International FMCG/CPG Report 2021

Re-watch the webinar now and learn exclusive insights from industry leaders to plan your data-informed strategy!