Pioneering technologies

that uncover hidden opportunities

YouGov technology maximizes the speed and accuracy of research without compromising data integrity or the real-world experience of our community.

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4.6

rating on Trustpilot

AI

grounded in reality

Powerful, easy-to-use

data analysis tools

Technology and AI delivering intelligence you can use

Reveal what others might miss with technology and AI that enables you to take the finest real-life data and generate the most reliable intelligence, uncovering hidden trends and opportunities. You’ll go from data to decision in no time.

Our industry-leading methodology and state-of-art technologies – from online polling to AI – have been the silent advantage behind global brands’ boldest moves since 2000.

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Why YouGov?

Rich intelligence, with no distortion

For truth without the noise, our always-on, powerful technology amplifies real data, from real people, with no distortions. Zero spin. Full-on clarity.

Human-verified AI insights

The quality of AI depends on the quality of the data. The breadth and depth of our data makes it ideal for training sophisticated learning models. Gain deep insights with tools and dashboards powered by AI discoveries and validated by real people.

Deeper truths

Our tech doesn’t replace human insight – it supercharges it. Leverage our state-of-the-art digital platforms for efficient data collection, analysis, visualization and re-contacting members to extract the stories behind the stats.

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FAQs

What is YouGov Crunch?

YouGov Crunch is our leading-edge data analysis platform, transforming how clients interact with survey data. The simple drag-and-drop interface helps you create dashboards in minutes. Data can be visualized simply and rapidly for users of all abilities, meaning no more last-minute data requests.

Does YouGov have the best tools?

YouGov has created leading-edge tools for ease, speed and capability in the analysis of very large survey datasets. Our behavioral data tools are market-leading data innovations. The engineering behind our tracking and profiling systems (YouGov BrandIndex and YouGov Profiles) can be adapted for efficient custom additions with flexibility and efficiency, getting more value out of our proprietary data for your custom data.

We are constantly developing and improving existing tools and releasing new solutions that let marketers do so much more with their data.

How does YouGov use AI?

This breadth and depth of YouGov's data makes it ideal for training sophisticated machine learning models. By providing detailed behavioral, demographic, and psychographic insights, our data helps AI systems learn with precision and accuracy.

Our AI experts are leading the field and we’re trusted by global brands to bring a reality-led approach and deliver human verified AI-insights, integrating AI into our tools to optimize efficiencies.

Our acquisition of Yabble means we have a whole team of AI experts ensuring tools are integrated in a reality-first approach.

We’re also integrating AI into our internal processes to speed up survey scripting.