On-demand panel discussion
On April 27 2022, Wendy Arnon, Director of Agencies - Americas at YouGov, was joined by industry leaders Fred Bucher (SVP and Chief Marketing Officer, The Weather Group), Kathy Grey (Director Strategic Partnerships, Analytics & Insights, Omnicom Group), Faon Mahunik (EVP, Head of Intelligence, North America, Havas) and Laura McElhinney (EVP Chief Data Officer, Horizon) to discuss how we navigate an ever-evolving media landscape.
Off the back of YouGov’s most recent white paper, the Global Media Outlook Report 2022, we discussed ever-evolving media consumption habits and media channel preferences, as well as key year-on-year trends. The panel also shed light on media growth opportunities for media planners and brand marketers alike, as well as exploring which media consumption habits and digital trends are likely to stick.
Watch the webinar on-demand now!
YouGov
YouGov is an international research, data and analytics group. We have been building an ever-growing source of consumer data for over 20 years, creating the most complete understanding of your customers’ complex lives. We call it living data. Understand what 17 million+ registered panel members in over 55 markets are thinking now, last week, or last year. Explore, plan, activate and track marketing activity with certainty, at speed, every time.