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Financial services insights
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REPORT
YouGov’s Most Recommended Brands 2025
New
YouGov’s Most Recommended Brands 2025 showcases the brands earning the highest levels of customer advocacy across the globe. Based on consumer data from 28 markets, the report highlights the brands that current customers are most likely to recommend.
This year’s edition features the top 10 global brands, regional leaders across 10 key markets, and the most improved brands based on year-on-year gains. It also includes a snapshot of global consumer attitudes toward recommendation. Curious to see which brands made the cut? Explore the rankings and the trends driving brand advocacy across borders.
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Unrivaled data insights
YouGov has over 15 years of consumer intelligence on the financial services sector. Keep ahead of your competitors by exploring the latest industry insights below.
All(1314)
USA(308)
UK(407)
APAC(229)
India(84)
MENA(66)
Nordics(60)
ARTICLE
about 2 hours ago
Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?
ARTICLE
4 days ago
June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate
ARTICLE
5 days ago
YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand
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