Shopper behavior
Market Intelligence keeps you up-to-date with local channel dynamics so you can make the right strategic decisions. Learn locally. Succeed globally.
With increasing paths to purchase and growing shopper data volume, understanding buyer behavior has become as complex as it is critical.
Who is your shopper, what drives their decisions, and where, when, and how much do they buy? Our Shopper Behavior insights answer these questions and help shape your retail strategy and marketing decisions.
Map the full purchase journey with reliable consumer panel data to influence every stage, in-store and online.
Launch: Will my new product succeed?
Growth: What fuels brand growth or decline?
Competition: Who am I gaining or losing customers to?
Loyalty: What else are my customers buying?
Trends: Which shoppers are driving changes?
Target Audience: Who buys my brand now, and who might in future?
Clients trust our Shopper Behavior insights to measure their key performance indicators (KPIs):
- The drivers of growth
- Reasons for increasing volume and value
- Insights into why volume and value are declining
- Evaluating brand attractiveness
- Assessing how many consumers buy the brand
- Metrics on frequency of brand purchasing
- The amount bought on an average trip