UK Academic Omnibus
Get next-day results from a daily survey that is politically representative of the UK/GB adult population.
Field political and public opinion surveys quickly, affordably, and with full research team support including consultation, questionnaire review, programming, fieldwork, and results.
Politically balanced sample
Reach a politically representative sample of 2,000 UK adults
Cost-effective omnibus model
Save on research costs by running your questions as part of a daily omnibus survey
Fast results
Results delivered the next working
UK Academic Omnibus rates
Have more customized needs? Non-omnibus pricing available for longer surveys, targeted audiences, or more complex research designs. Speak to a researcher
How it works? | 2,000 adults | |
|---|---|---|
Setup fee | Covers initial consultation, questionnaire review and programming (consultation to design entire survey available for additional fee). | £240 |
Single-answer questions | Questions with a single selection (up to 10 answer options per question) | £360 |
Multiple-answer questions | Questions allowing more than one selection (up to 10 answer options per question; "Other" and "None of these" responses do not count towards the 10 codes) | £360 |
Statement grids | A statement (or Likert) grid, all answered against the same scale (e.g. Very Good <-> Very Poor). Each set of 3 statements in a grid will count as one question unit. | £360 |
Open-ended questions | Results include full-text responses. Coding of responses into groups not included (pricing available on request). | £360 |
Images | Use of images for a more engaging survey (video options also available at additional cost) | FREE |
Additional cross-breaks | Cost per additional cross break | £180 |
Standard deliverables and additional cross-breaks
Survey results are delivered as tabulated Excel tables or respondent level, anonymised data in SPSS, STATA or CSV format. Data tables include analysis by age, gender, social grade and region (broken down into London, Rest of South, Midlands/Wales, North, Scotland) as well as 2016 EU Ref and 2019 General Election votes, if required.
Tap into YouGov’s connected data for a deeper analysis of your survey results, adding cross breaks such as:
Education level | Employment | Household size | Local Authority Level | Monthly disposable income | Religion | Sexuality/LBGT+ | Work industry or sector