A panel of real people to reflect real life
Data you can trust. The credible, robust nature of our connected consumer insights resulted in The Pew Research Center concluding that YouGov
“consistently outperformed" other online competitor samples for accuracy.
29 million+
verified registered panel members, highly engaged for re-contact capabilities55 markets
forming one of the world's largest research networks, collecting thousands of data points, dailyUnbeatable accuracy
YouGov “consistently outperformed" competitor sample on accuracy - The Pew Research Center
The most trusted panel members
29 million registered people trust us with their data:
- Opinions and ideas
- Thoughts and beliefs
- Behaviors and activities
- Purchases and streaming
This trust is essential to our continued global success in delivering accurate, actionable consumer insights, enabling us to represent the entirety of public opinion and behavior – all ages, backgrounds, and beliefs.
We have the highest re-contact rates, meaning we can further build on your research by re-contacting respondents.
A highly engaged panel results in faster completion of surveys and more accurate data. That also means cost savings for our clients.
If you'd like to learn more about YouGov's data quality, take a look at our white paper .
Panel engagement and data quality
We have a team dedicated to panel engagement and data quality, who work continuously to manage our panel:
- Double opt-in by requiring all panelists to opt-in and activate their account via email; we run IP and pattern checks and verify all emails
- Avoid panelist fatigue with whole-panel and project-specific lock-outs
- Respect frequency preferences and monitor email and response rates
- Don’t ask twice rule where we store answers to previous questions, reducing the need to re-ask questions in every survey
- Actively remove speeders, straight liners and habitual non-responders
Want to know more about how we actively manage our panel and combat fraud? Reach out to talk to us.
Representative, inclusive and accessible
Our market-leading panel means we can create pioneering solutions to help the world’s most recognised brands, media owners, and agencies to explore, plan, activate and track better marketing activities. The YouGov panel is:
Representative: It’s essential our panel accurately represents the markets in which we operate. Engaging and retaining underrepresented groups is a significant and ongoing area of focus. We invest in new technologies and innovative recruitment partnerships.
Inclusive: Our researchers follow clear guidelines to ensure content and presentation is neutral and inclusive, balancing research needs with member experience. We constantly take feedback from members to improve the experience for everyone.
Accessible: We are committed to the practice of accessibility by default. Our surveys are optimised for mobile devices to meet all relevant standards and enhance usability for our panel members.
What our members say
We’re committed to an excellent member experience - so that everyone’s voice can be heard. It’s a key part of our Environmental, Social, and Governance strategy and it’s why our TrustPilot score of 4.6 is one of the highest in the Market Research industry. Below are some reviews from our panel members.
by Samson
"Amazing company, amazing rewards, amazing questions. YouGov is far better and more user friendly than other survey sites."
by Dawn
"Very interesting surveys. Makes you feel as if your opinions are taken seriously."
by Paula
"Absolutely love YouGov. I use all my gift cards for Christmas. Thank you YouGov."
FAQs
How do you measure panel quality?
There are many ways to measure panel quality. However, whether a panel can represent populations to a high statistical standard, and reflect full diversity, is of critical importance. While anyone can join our panel, we choose which panelists we invite to take each survey and have rigorous processes in place to ensure the quality of responses included in the final results.
What is the size of the YouGov panel?
Another important measure of a panel is size. YouGov has a panel of over 29 million registered members and is working in 55+ markets. Many data suppliers don’t have their own proprietary panel but instead work with partner vendors or river sampling to boast access. YouGov continues to strive to be the biggest, most representative and most connected proprietary panel in the market.
What are YouGov's re-contact rates?
Another hugely important measure of panel quality is the ability to re-contact respondents. YouGov has the highest re-contact rates, meaning we can create genuinely connected data at scale, and build on your research. Ask us for 50% re-contacts in a follow-up survey, and you’ll get it. Without high re-contact rates, you are just left with the data collected from a single survey, which is not enough.
What consumer data does the YouGov panel cover?
It includes behavioral, opinion, demographic, psychographic, and shopper data across over 18 million shopper trips. Our behavioral data is best-in-market and includes search browsing data, streaming data across all platforms, banking transactions, and more. Combining this with YouGov’s attitudinal data gives you an unparalleled understanding of consumers. You’ll discover what people buy, why they buy it, what leads them to make a purchase and what marketing influences their decisions.
What markets does YouGov panel operate in?
YouGov operates globally, in over 63 markets.
How does YouGov conduct surveys?
All YouGov surveys are conducted online and can be taken on a phone, tablet, or computer – when and where respondents choose. Surveys can include a variety of question types, as well as images, audio, video, and explanatory text to provide context or gather reactions.
How does YouGov weight survey results?
After our surveys finish, we use a process called weighting to make our results more accurately reflect the population we intend to represent. This method gives more or less weight to each respondent based on their demographic characteristics, such as age, gender, race, education or voting preferences. Our weighting process also considers multiple characteristics simultaneously to increase our sample's accuracy in reflecting the way demographic characteristics intersect in the real world.