GB Omnibus T&Cs 2025
Exclusive free-trial access to 300,000+ additional datapoints and cross-breaks.
Free-trial access
Exclusive free-trial access to 300,000+ additional datapoints and cross-breaks.
Get free added granularity on your survey analysis, with datapoints from our flagship audience intelligence platform, YouGov Profiles.
Run a survey on our GB/UK 16+/18+ omnibus and benefit from free cross-breaks using datapoints across demographics, psychographics, attitudes, behaviour and media consumption.
Survey research can help you
- Test ads, products and concepts: evaluate your ad, product or concept across multiple demographics and regions. Our data helps you refine your strategy and ensure market success.
- Measure campaign effectiveness: assess the impact of your campaigns with pre and post evaluations. Gain insight on performance to optimize future marketing efforts.
- Understand consumer behaviors: analyse consumer behaviors and attitudes with in-depth studies. Use our data to make informed decisions and tailor your products or services to market needs.
Additional datapoints you’ll be able to add to your survey results from YouGov Profiles:
Brand usage and perceptions
Understand usage and perception of hundreds of brands (across a variety of sectors) on the following core brand funnel metrics: attention, advertising, awareness, brand awareness, word of mouth exposure, buzz, general impression, reputation, quality, value, recommendation, purchase consideration, purchase intent, current customer, former customer, customer satisfaction.
Attitudes and opinion
Measure attitudinal and opinion data from a variety of topics around the values and beliefs that drive people's behavior.
Demographics and lifestyle
Segment on a wide number of categories including general demographic makeup, economic situation, occupation, category specific usage and behavior, interests, hobbies, favorite celebrities, top music artists and more.
Media consumption
Analyse consumption of above-the-line media on a daily basis, including TV viewership, at a programme level.
Social media engagement
Review social media engagement across major platforms including Facebook, Instagram and more.
Online and mobile behavior
Identify actual (passively tracked) online and application usage (from desktops, laptops, smartphones and tablets) from a bank of thousands of tracked websites and tracked mobile applications.
Terms & Conditions:
Offer available until Thursday 31st July
- Only 18+ results from GB/UK 16+/18+ Omnibus surveys will be uploaded into YouGov Profiles
- Only the initial survey data can be used for PR rather than any additional cross-break data obtained from Profiles
- Customers must spend a minimum of £5k on the GB/UK 16+/18+ Omnibus to be eligible for the promotion