Canadian election survey research

MRP (multilevel modelling and post-stratification) is a sophisticated electoral research model pioneered by YouGov. It combines survey data with riding-level information such as population density, education levels, and past election results to provide deeper insights. More than just a poll, MRP applies data science to predict outcomes with high accuracy.

The overall approach to MRP by YouGov has been used to successfully predict elections including the 2023 Spanish election, the 2024 UK election, and the 2025 Germany election.

For the 2025 Canadian federal election, you can use this advanced model to:

• Map how your issue resonates across 343 ridings
• Poll an individual riding with precision

Send your questions, and our expert researchers will model results to it on the differing impact or level of support within every riding, providing you with powerful insights for advocacy and campaign planning.

With your MRP result you will receive:

• Visualisation of the results in map format
• Executive summary and analysis of results by riding profile
• Wide range of profiling demographics

Individual riding polls
YouGov also provides an online poll that is modelled though our MRP to give greater accuracy at an affordable price.

For each riding, you can access:

• Primary and 2pp voting intention
• 2 local survey questions
• Executive summary and analysis

Using our unique panel and online suite of survey tools, we provide a rigorous understanding of the current political landscape.

We are the trusted media partner of The Economist and The Times, and our polling numbers are used by those who want the most accurate understanding of what people think about the political issues of the day.

Our services include research and questionnaire design, pretesting, sampling design, fielding, weighting, and analysis reports.

Our researchers have expertise in academia, journalism, and political research, and we apply that experience to help our clients understand the electorate.