Brand and campaign tracking
See your brand through the eyes of real people. Whether you need industry-specific insights, real-time global tracking, or a bespoke solution, we've got data to suit your needs. Get a clear view of your brand - helping you make those important decisions, when they matter.
Build a complete picture of your brand
With our flagship brand tracking platform, you can track all the brand health metrics you need across every stage of the marketing funnel. Get a view of your brand that reflects reality through the eyes of our panel.
Benchmark your success using both the real-time and historical data to identify long-term trends. Track daily changes in brand perception to understand the impact of your campaigns. React quickly to short-term brand health changes and make the right long-term strategic decisions with daily data on metrics that matter.
Looking for an industry deep-dive?
YouGov’s industry-specific brand tracking tool combines brand, audience, and category-level data to give you a view of your brand and the wider market that reflects reality.
Insights delivered in monthly datasets help you track essential brand metrics for your brand and competitors throughout the purchase funnel, along with detailed consumer habits, market trends and purchase consideration factors.
Track customer and competitor satisfaction
Get a true understanding of your brand up with insights into brand image, target audience, and competitors. Dive deeper to uncover what drives loyalty, advocacy, and reputation - for both your brand and the competition.
Work with bespoke custom solutions and award-winning experts to uncover what your audience thinks, feels & says about your brand – no matter how niche they are.