YouGov Framework: Eco-investing in Britain

Ethical investing - a style of investing that focuses one’s investable universe on companies that meet certain ethical and moral standards is becoming increasingly popular in Britain and across the globe. Within the broader sphere of ethical investing, one of the most important screening criteria is a company’s commitment to sustainability goals and the environment.

Who are the consumers driving the growing demand for this type of investing? This new YouGov framework study segments and profiles various consumer categories in Britain based on their willingness to invest and whether they view themselves as environmentalists.