On-demand Webinar:

UK 2021 Best Brand Rankings

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On 16 November 2021 YouGov unveiled our 2021 Global Best Brand Rankings - the top brands with the best and biggest uplift in positive consumer brand health worldwide, according to our daily brand tracker YouGov BrandIndex.

YouGov's Head of Account Management, Angela Miller, interviewed an exclusive panel of experts, including M&S, Octopus Energy and Whirlpool, to unlock the key drivers behind the nation’s Best Brands for 2021.

What you'll learn:

  • The key consumer metrics that drove brand health for the top 10 improvers in the UK, from Impression and Recommendation, to Quality, Value, Reputation and Satisfaction
  • The strategy and tactics behind the metric movements that won over the hearts of consumers as the world started to open up post COVID-19
  • The significance of brand health as a derived metric to prove brand success.


Sharry Cramond
Marketing Director, M&S Food

Max McShane
Digital Marketing Director, Octopus Energy

Ian Moverley
UK Communications & Public Affairs Director, Whirlpool