Climate Change: The State of the Nation
Webinar: Thursday 25 November at 11am
Jane Carn
Market Research Consultant - Greenpeace
Jessie Nicholls
Strategic Communications Manager - Stichting European Climate Foundation
Luke Raikes
Research Director – Fabian Society
CAPABILITY & OPPORTUNITY - How things can change
- Individuals vs Governments - who should drive change?
- Perceived effectiveness of different policies
- Budget vs spending priorities for climate change vs other areas
- The impact of COP26
MOTIVATION & BARRIERS - Willingness to take action
- Perception and level of concern and support for climate change
- Historical and international comparisons
- Reality vs expectation - how much impact can consumer actions have?
IMPACT - Driving future change
- Modelling ‘big win’ policies
- Message testing to drive behavioural change
- Identifying and converting target audiences