Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Who shops at Whole Foods? Inside Amazon’s grocery strategy in 2025
How many apps do Brits download?
Who is responsible for buying insurance in the household?
How much unsecured debt are Americans carrying?
Guernseys and Gather Round: KFC the Most Valuable Guernsey Partner in AFL's Footy Festival
Canada’s Advertisers of the Month for April, 2025: RONA, Ford, and IKEA
What do American dads want for Father’s Day in 2025?
Why most Americans prefer glasses over contact lenses
How often do Britons stream?
US Biggest Brand Movers - May 2025
Norway’s May Advertiser of the Month – FINN.no, If and Kiwi
Danish Advertisers of the month in May: REMA 1000, Quick Skrabespil and Netto
May Advertisers of the month in Sweden: Stadium, Zalando and Max
Finland´s Advertisers of the Month in May - DNA, Netflix and Supla
How are young men in Britain driving the luxury market?
YouGov Charity Rankings 2025 - Australia
Which section of a printed newspaper do readers read most?
Who’s buying lab-grown diamonds in the UK?
When politics meet the checkout: how Shopper Activism is shaping FMCG in Europe
The most-streamed TV in the US, March 2025: Reacher, Running Point, and Severance
The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
YouGov launches SimIT Web, an advanced shopper analytics platform set to transform Category Management
FOOD & HEALTH Report 2025
Brands with the biggest Word of Mouth surge in India: March 2025
UAE & KSA brands with the biggest Word of Mouth surge: March 2025
Attention check placement and formatting
Canadian cooldown: sentiment toward U.S. travel plummets amid political tensions
Syndicated Report "Shopping Monitor 2025"
Luxury’s luster fades in 2025 as consumer appetite declines
Group size estimation and political attitudes
