Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Consumer confidence saw mild improvement in November 2024
Merry Thriftmas: Are Britons happy to receive second-hand gifts?
The Big Bang Theory, Friends, and The Office: The most-streamed TV in the UK, October 2024
The Lincoln Lawyer, Love Is Blind, and Seinfeld: The most-streamed TV in the US, October 2024
How travel booking brands are targeting niche audiences through partnerships
Jake Paul vs. Mike Tyson: What did the public think?
Airbnb beats competition in Ad Awareness and Current Customers but trails in other metrics
Wintertime activities: How Brits stay engaged in the cold
Sustainable Choices: What Fashion Brands Do Eco-conscious Americans Prefer?
What the Kirkland Signature breakfast tells us about Costco fans
US Biggest Brand Movers - December 2024
Norway’s November Advertiser of the Month – Elkjøp, Polestar and Kid
Denmark’s Advertiser of the Month in December – Coca-Cola, Elgiganten and Lurpak
Swedish Advertisers of the month in December: Amazon, Coca-Cola and Lidl
December Advertisers of the month in Finland: Coca-Cola, Clas Ohlson and Fazer
Applebee’s-IHOP tie-up: Does it hit a sweet spot?
What drives UK holiday bookings in early 2025?
Does the legacy of ESPN give the betting brand an advantage?
How do Brits decide on their large home appliance purchases
Which tech presents are Americans exchanging this Christmas?
What do major recalls mean for Nissan and Honda? YouGov data reveals
Holiday drinking: Most popular alcohol choices and top buzzing brands in the UK
Health, finances and fitness: Key themes for 2025 New Year’s Resolutions
Holiday meals on a budget: Insights into Americans' spending habits
UK’s favourite chocolates—who’s winning and losing?
Top destinations and vacation types for high-income travellers in Britain
Jaguar’s brand reset has got UK talking, and Consideration has ticked up
Crypto interest grows post-election, but skepticism remains high
Podcasts emerge as key platforms for political engagement in 2024 US presidential election
33% of Britons purchase advent calendars every year...who buys what, why and when?
