Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
How US car owners handle maintenance: A look by brand and age
WEBINAR: Category management webinar – How do we grow a category in a market that isn’t growing?
Tracking Nintendo Switch’s brand momentum in the UK ahead of Switch 2
Are US TikTok users turning to TikTok Shop?
What YouGov data tells us about Hooters’ brand health amid bankruptcy
Harvester leads UK casual dining in perceived value for money
Gen Z holiday habits revealed ahead of summer travel season
UK Biggest Brand Movers - May 2025
US consumer sentiment ahead of the Nintendo Switch 2 launch
Who shops at Whole Foods? Inside Amazon’s grocery strategy in 2025
How many apps do Brits download?
Who is responsible for buying insurance in the household?
How much unsecured debt are Americans carrying?
Guernseys and Gather Round: KFC the Most Valuable Guernsey Partner in AFL's Footy Festival
Canada’s Advertisers of the Month for April, 2025: RONA, Ford, and IKEA
What do American dads want for Father’s Day in 2025?
Why most Americans prefer glasses over contact lenses
How often do Britons stream?
US Biggest Brand Movers - May 2025
Norway’s May Advertiser of the Month – FINN.no, If and Kiwi
Danish Advertisers of the month in May: REMA 1000, Quick Skrabespil and Netto
May Advertisers of the month in Sweden: Stadium, Zalando and Max
Finland´s Advertisers of the Month in May - DNA, Netflix and Supla
How are young men in Britain driving the luxury market?
YouGov Charity Rankings 2025 - Australia
Which section of a printed newspaper do readers read most?
Who’s buying lab-grown diamonds in the UK?
When politics meet the checkout: how Shopper Activism is shaping FMCG in Europe
