Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
The most-streamed TV in the UK, May 2025: The Big Bang Theory, Friends, and House
The most-streamed TV in the US, May 2025: You, The Four Seasons, and Sirens
Who's ready to cruise in Great Britain—and which lines top their list?
Mitsubishi eyes UK comeback: Who are the brand’s potential customers?
June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate
Golden years, golden opportunities: The rise of affluent senior travellers
UAE Advertisers of the Month for June: KFC, Mai Dubai, and Mountain Dew
Thailand’s Advertisers of the Month for June: Lazada, King Power, and Dairy Queen
US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
YouGov’s 2025 Recommend Rankings: Emirates is the most recommended global brand
June UK Advertisers of the month: WhatsApp, Head & Shoulders and Oral-B
Golf travelers: Who they are and how they move
How Londoners’ fashion preferences stand out from—and align with—the UK
Would Americans rather own a bitcoin or gold bar? [Reality checks ft. Sandy Kaul]
Canada Advertisers of the Month for June: Dairy Queen, DoorDash, and Trivago
Baby Boomers lead use of car-hailing services in India, younger users opt for bikes
Brands with the biggest Word of Mouth surge in India: May 2025
UAE & KSA brands with the biggest Word of Mouth surge: May 2025
Performance Sport and Lifestyle Fashion Are Converging in Real Time – And Fans Are Watching
British business leaders on their companies’ PR efforts
Conscious consumption: How Nordic shoppers are reshaping markets
PayPal users in the U.S.: International money transfer insights
Singaporeans brace for challenging times ahead: Recession fears, rising costs, and shifting spending priorities
Are Americans proudest of their country, state, or hometown?
How Americans are celebrating July 4th this year and what will be on the grill
Is Britain still a tea-drinking nation?
The insurance loyalty illusion – Why customers stick with brands they don’t like
Inside the minds of Gen Z and Millennial investors in the US
Who’s ready for smart glasses – and how can brands reach them?
Do stats enhance the enjoyment of sports? [Reality checks]
