Content & resources
We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Do Manchester United fans back the club’s decision to leave Old Trafford?
How M&S Clothing has strengthened its market position in Britain
How Americans prefer to contact businesses for customer service
Squid Game, The Night Agent, and Younger: The Most-Streamed TV in the US, January 2025
Kuoni’s rebrand and advertising push boosts brand health and consideration among families
Top hotels considered by Americans traveling with their furry companions
Finland’s March Advertiser of the Month – Coop, TUI and Saarioinen
Danish Advertisers of the month in March: Samsung, Mr Green and Norlys
March Advertisers of the month in Sweden: Netflix, Spotify and Volkswagen
Norway´s Advertisers of the Month in March - Ice, Morgenlevering and Samsung
The impact of text formatting on survey attention
The Big Bang Theory, Friends, and Squid Game: The Most-Streamed TV in the UK, January 2025
Canadian Advertisers of the Month for February: Scotiabank, Corona, Kit Kat
Turbulence ahead? How likely are travelers to fly Delta again after the air disaster?
US Advertisers of the Month for February 2025: Doritos, Poppi and Cheerios
US Biggest Brand Movers - March 2025
Arizona Iced Tea’s 99-cent price tag is a winner
Who’s in the front of the plane? First-class demographics, travel preferences, and regional insights in Great Britain
Female athletes are growing their games
Labor takes lead with 51%-49% for the first time in 8 months in the latest YouGov poll
Should AI-generated search summaries replace traditional search?
The value of a dollar: comparing America’s discount retailers
From rebrand to controversy - Bumble’s brand health struggles in 2024-2025
Audiobooks vs. podcasts – How the audiences differ in Britain
Spring allergy season – How Americans are managing symptoms and choosing medications
Women in Australia lead the way in financial independence across APAC
Insights on high-spending make-up consumers in Great Britain
Scandinavian women are most financially independent across the globe, while women in India and UAE show higher dependency
Two in five American employees open to virtual reality workspaces
