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We have been sharing what the world thinks for 20+ years. Inspiring game-changing strategies, products and marketing campaigns among the world’s most recognised and successful brands.
Explore the latest trends and thinking on a range of topics, including what consumers really feel about AI, global brand rankings and the biggest movers, and what marketers should know about TikTok audiences.
Australian Advertisers of the Month for May – Budget Direct, Uber Eats, and WhatsApp
Egypt Advertisers of the Month for May – Amazon, Halwani Bros, and Mountain View
UK Biggest Brand Movers - June 2025
More than half of Australians follow sports for teams, but younger fans favour athletes
Almarai dominates YouGov’s 2025 beverage brand rankings in the UAE
Will an acquisition take Metro Bank to the next level?
Why sports sponsorships are a natural fit for luxury brands
What happened to Liberty Mutual’s brand perception?
How is e.l.f. Cosmetics performing amid the Rhode acquisition?
Why American adults prefer traditional banks
Which brands and influencers do American gym members prefer?
Who’s using private healthcare in the UK?
YouTube TV's brand health outpaces industry averages in the US
The digital edge: How vegetarians and vegans choose restaurants
How brands can win over Britain’s supplement consumers
Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
Top holiday types for people who travel with their pets
UK Gen Z snack preferences: Pringles, Walkers, Oreo lead early 2025
Adidas brand health has quietly climbed to its highest level in more than a decade
What’s shaping America’s cinema audience?
Who reads and buys books in print?
Top travel destinations for Americans in 2025
Do extended warranties matter to British consumers when buying large domestic appliances?
Are rising tariffs influencing US consumers’ car buying choices?
Brand trust falls after food recalls, with 1 in 6 reporting strong impact
Fortnite’s return to the App Store sparks Buzz and boosts Consideration among US gamers
Three key findings from the 2025 Digital News Report
May UK Advertisers of the month: Tesco Whoosh, Haribo and Gillette
Denmark’s Advertisers of the Month – Norlys, Samsung and Yousee
Norwegian Advertisers of the month: Diplom-Is, Max and TV 2
Advertisers of the month in Finland: Samsung, Snellman and Apple
Sweden´s Advertisers of the Month - Lidl, McDonald´s and City Gross
