
Behind the wristbands - UK festival goer report 2025
This in-depth report goes beyond muddy boots and headline acts to uncover the people behind the wristbands.
From how they travel to what they pack, what they spend to what they expect— the UK Festival goers report 2025 offers fresh, data-driven insight into the behaviours, values, and motivations driving today’s festival crowd.
Inside the report:
- Festival-goer demographics and attendance trends
- Travel choices and planning habits
- Spending patterns and purchasing priorities
- Style, beauty, and self-expression on-site
- The role of sustainability and personal values
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