Behind the wristbands - UK festival goer report 2025

Behind the wristbands - UK festival goer report 2025

YouGov - June 26th, 2025
Did you know? Over 50% of UK adults have been to a festival in their lifetime, and over 12 million have considered attending one this year. With that in mind what does the modern festival experience look like in 2025?Download report

This in-depth report goes beyond muddy boots and headline acts to uncover the people behind the wristbands.

From how they travel to what they pack, what they spend to what they expect— the UK Festival goers report 2025 offers fresh, data-driven insight into the behaviours, values, and motivations driving today’s festival crowd.

Inside the report:

  • Festival-goer demographics and attendance trends
  • Travel choices and planning habits
  • Spending patterns and purchasing priorities
  • Style, beauty, and self-expression on-site
  • The role of sustainability and personal values

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