Almarai dominates YouGov’s 2025 beverage brand rankings in the UAE
Almarai has emerged as the UAE’s most considered beverage brand, topping the latest rankings with an impressive overall consideration score of 48.2%.
Almarai has been named as the UAE’s most considered beverage brand, securing the top spot in YouGov’s latest Beverage Brand Rankings 2025 with an impressive overall consideration score of 48.2%. The result reinforces Almarai’s strong brand equity, driven by its reputation for quality, freshness, and local heritage.
Local brands dominate the rankings, with Al Ain (36.5), Mai Dubai (34.1), Masafi (28.9), and Al Rawabi (28.0) joining Almarai in the top 10. This strong showing highlights the deep connection UAE consumers have with homegrown brands.
Local loyalty vs. global appeal
While local brands enjoy widespread popularity among consumers, global giants like Coca-Cola, Pepsi, and 7Up maintain solid positions, although their appeal varies between generations.
Generational differences in beverage preferences
The data reveals distinct generational differences in brand consideration underlining evolving tastes among UAE consumers.
Gen Z (between 1997-2007) shows a notable preference for carbonated soft drinks brands such as Pepsi, 7Up, and Mountain Dew reflecting an affinity for global, youth-centric brands.
Millennials (1981-1996) lean more toward bottled water brands like Mai Dubai and Masafi, possibly reflecting a greater emphasis on health and wellness.
Gen X (1965-1980) demonstrates the highest consideration for Almarai (52.1%), alongside strong loyalty to bottled water brands such as Al Ain and Masafi.
Download the full report here.
Methodology
YouGov’s beverage brand rankings were derived from YouGov BrandIndex and based on “Consideration” scores, which measure the percentage of consumers who would consider purchasing from a brand the next time they are in the market for a beverage. The rankings are based on data collected between May 1, 2024 and April 30, 2025. To qualify for the rankings, brands needed to have available scores for at least 183 days with a minimum base size of 300 respondents (N).