YouTube TV's brand health outpaces industry averages in the US

YouTube TV has steadily built its reputation over the past two years, expanding its content offerings, launching innovative features like multiview, and becoming the exclusive home of NFL Sunday Ticket. But how does the platform compare to the broader cable, satellite, and streaming TV industry in terms of consumer perception?

According to YouGov BrandIndex data, YouTube TV outperforms the category average across all six key brand health metrics in the U.S. as of June 15, 2025:

• Impression (how consumers view a brand): YouTube TV scores 23.3, compared to the category average of 18.4.
• Quality (whether consumers consider the brand high-quality): YouTube TV scores 22.9, beating the industry average of 19.0.
• Value (whether the brand represents good value for money): YouTube TV scores 11.5, above the average of 8.6.
• Reputation (whether consumers would be proud to work for the brand): YouTube TV leads with 22.0, while the industry average is 16.6.
• Satisfaction (how satisfied consumers are with the brand): YouTube TV posts a strong 56.5, well above the category’s 44.5.
• Recommend (whether consumers would recommend the brand to others): YouTube TV scores 18.9, compared to 14.2 for the overall category.

YouTube TV’s Consideration score, a measure of how likely consumers are to consider the service, also rose notably, from 10.4% on January 1, 2023, to 19.6% on June 15, 2025, nearly doubling over the course of two and a half years.

As YouTube TV continues to invest in live sports, feature innovation, and user experience, its brand health has gained a leg up over the broader TV service industry.