Denmark’s Advertisers of the Month – Norlys, Samsung and Yousee

Norlys saw the largest growth this month in terms of Ad Awareness in Denmark, followed by Samsung at number two and YouSee in third place. According to YouGov BrandIndex data, which tracks brand perception on a daily basis, these three brands saw the highest increase in Ad Awareness during May.

The Ad Awareness question asks consumers if they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs lowest) for the month determines our Advertisers of the Month. 

The company in the energy and telecommunications sector Norlys saw its Ad Awareness score rise by 7.4 percentage points, from 17.8% on May 1st to 25.1% on May 28th.

On second place is Samsung which had an increase of 6.9 percentage points, from 13.3% on May 3rd to 20.2% on May 27th. Ranking third on our list is YouSee which had an increase of 6.7 percentage points in Ad Awareness from 11.7% on May 1st to 18.4% on May 31st, 2025.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Danish adults aged 18+ between May 1st and May 31st, 2025. Learn more about BrandIndex.