Advertisers of the month in Finland: Samsung, Snellman and Apple

According to data from YouGov BrandIndex, which tracks perceptions toward brands on a daily basis, Samsung registered the biggest increase in Advertising Awareness for May 2025 of all brands YouGov tracks in Sweden. The South Korean multinational manufacturing conglomerate saw an uplift of 11.5 percentage points in the observation period, rising from 25.8% to 37.3%.

Snellman follows with a 10.6 percentage point increase, moving from 17.9% to 28.5%. Apple rounds out the top three with a gain of 10.2 percentage points, rising from 16.8% to 27.0%.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of Finnish adults aged 18+ between May 1st and May 31st, 2025. Learn more about BrandIndex.