Across seventeen markets, most people celebrate Father’s Day for its meaning, not the marketing

Latest data from YouGov Surveys across 17 international markets shows that 64% of respondents worldwide say they celebrate Father’s Day, with the most common reason being that they find it meaningful (43%).

In contrast, only a small percentage attribute their participation to external influences: 5% say they are influenced by social media, 4% by advertising, and 7% are unsure of their reasons.

Younger generations are more likely to view Father’s Day as meaningful, with 51% and 49% of them respectively citing this as their reason for celebrating.

Country-level data shows that people in Mexico are the most likely to celebrate Father’s Day due to its significance (61%), followed by respondents in Australia (58%), India (54%), and Canada (52%).

Social media plays a role in certain regions. UAE residents (14%) are the most likely to say they are influenced by it, followed by Indians (12%).

While globally advertising influence remains low, it is more noticeable in Mexico (8%), Spain, and the UAE (7% each).

Among those who do not celebrate the occasion, Germans (62%) and Danes (56%) top the list. Significant proportions in France (43%) and Sweden (42%) also report not celebrating the day.

Methodology: YouGov Surveys: Serviced provides quick survey results from nationally representative or targeted audiences in multiple markets. The data is based on surveys of adults aged 18+ years in 17 markets with sample sizes varying between 500 and 2,114 for each market. All surveys were conducted online during May 2025. Data from each market uses a nationally representative sample apart from Mexico and India, which use urban representative samples, and Indonesia and Hong Kong, which use online representative samples. Learn more about YouGov Surveys: Serviced.