[APAC-ME] Brand crushes: Who are the world's most recommended brands?

In a world saturated with brand choices, a personal recommendation is one of the most powerful tools of influence. For consumers, it builds trust. For brands, it drives growth, loyalty, and market share. But which brands are the most recommended across the globe and why?

Rewatch our exclusive webinar as we reveal the world’s most recommended brands and uncover what’s driving brand advocacy across APAC and the Middle East. We’ll explore how brand advocacy varies across a wide range of sectors, spotlighting the brands that are leading, and those making the biggest leaps forward.

What you’ll learn:

• Which brands are the most recommended globally?
• Top recommended brands in Australia, Singapore, and the Kingdom of Saudi Arabia
• APAC sector trends in brand recommendation and standout brands
• The core drivers of consumer advocacy and how leading brands earn it
• A sneak peek of the complete YouGov Most Recommended Brands 2025 report

Watch our webinar to discover more about the insights

Meet the speakers

Angela Smith, Head of Client Growth, YouGov Asia Pacific

Angela Smith is Head of Client Growth for Asia Pacific at YouGov, leading commercial strategy and client development across the region. With over 25 years in the research industry, she brings a sharp focus on driving growth through actionable insights and market impact.
Angela has a strong track record of delivering consumer understanding for leading brands across the consumer and leisure sectors. Based in Sydney, she plays a pivotal role in expanding YouGov’s footprint and strengthening client partnerships across APAC.

Chi Wei Teo, General Manager, YouGov Singapore

Chi Wei is the General Manager of YouGov Singapore since 2023. As GM for Singapore, Chi Wei oversees the client services and business development teams, while developing and executing on growth strategies for the business. Aside from her General Manager role, Chi Wei is an experienced branding and comms consultant and researcher who has worked with a diverse pool of clients ranging from large MNCs to Government bodies. Her experience also takes her across different types of research work, including large scale multi-country brand tracking studies.

Nebahat Ozge Akcizmeci, General Manager YouGov Turkey & Commercial Lead, YouGov MENA

Özge Akçizmeci is the General Manager for Turkey and Commercial Lead for the MENA region at YouGov, where she leads strategy, operations, and growth across key markets. She specializes in go-to-market strategies, brand building, and innovation, delivering fast, actionable insights to clients across sectors including FMCG, technology, retail, and government.

With over 20 years of experience in the research industry, Özge has lived and worked in six countries. She began her career at two global research firms, taking on roles in Belgium, Poland, Switzerland, and Turkey. Prior to joining YouGov, she founded her own research company, which was acquired by YouGov in 2020.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality