[EU] Brand crushes: Who are the world's most recommended brands?

In a world saturated with brand choices, a personal recommendation is one of the most powerful tools of influence. For consumers, it builds trust. For brands, it drives growth, loyalty, and market share. But which brands are the most recommended across the globe and why?

Rewatch our exclusive webinar as we revealed the world’s most recommended brands and uncover what’s driving brand advocacy globally. We’ll explore how brand advocacy varies across a wide range of sectors, spotlighting the brands that are leading, and those making the biggest leaps forward.

What you’ll learn:

• Which brands are the most recommended globally, and who are the top improvers?
• How brand recommendation is performing — and shifting — across multiple sectors in 20+ markets
• The core drivers of consumer advocacy and how leading brands earn it
• A sneak peek of the complete Global Brand Recommendation Rankings report

Access the on-demand webinar and find out where your brand—or your client’s brand—stands.

Meet the speakers

Philipp Schneider, Head of Marketing DACH & Nordics, YouGov Germany

Philipp Schneider has held various marketing roles at YouGov since 2015. He is currently leading B2B marketing for DACH and Nordics.

He has published articles on the performance and perception of brands in leading business magazines, including WirtschaftsWoche and Horizont, as well as the specialist article ‘Deutschland divers: Ein Thema, das inkludieren soll – und dabei viele(s) ausschließt' in the anthology 'Diversität in Marketing und Sales' (Springer, 2023), alongside Prof. Dr. Meike Terstiege.

Previously, he worked as an editor and project manager in a PR agency, as well as freelancing for various educational organisations and has a Master's degree in sociology, English literature and phonetics.

Emma Baret, Research Solution Partner, YouGov

Emma Baret is a marketing-led consultant with 25 years of experience in market research, working with global and local clients across various industries. As a Senior Research Solution Partner at YouGov, she adds superior value to projects and analyses through our connected data solutions, often looking beyond the data themselves.

Emma has built her career collaborating with major industry players to help them define or refine their marketing and sales strategies using meaningful data streams and insights. Her passion for uncovering actionable insights drives her commitment to delivering exceptional results for her clients.

Sarah Hutchinson, Key Account Director, Consumer Brands, YouGov UK

Sarah Hutchinson has spent 20 years in varying Account Manager roles, working with some of the leading consumer brands. Prior to becoming the Key Account Director of the Consumer Brands in early 2021, Sarah spent 2 years as part of the YouGov New Business team and was responsible for YouGov’s BrandIndex and Profiles solutions.

Sarah spent her previous years at data analytics companies, including GlobalData and Verdict and was a founding member of Research & Analytics company Conlumino (now GlobalData Retail).

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality