[US] Brand crushes: Who are the world's most recommended brands?

In a world saturated with brand choices, a personal recommendation is one of the most powerful tools of influence. For consumers, it builds trust. For brands, it drives growth, loyalty, and market share. But which brands are the most recommended across the globe and here in the US?

Rewatch our exclusive webinar as we revealed the world’s most recommended brands and uncover what’s driving brand advocacy globally, with a special focus on the US market. We’ll dive deep into key sectors and highlight how US consumers are driving brand advocacy across multiple industries.

What you’ll learn:

• Which brands are the most recommended in the US, and who are the top improvers?
• How brand recommendation is performing — and shifting — across multiple sectors in the US
• The core drivers of consumer advocacy and how leading brands earn it in the US
• A sneak peek of the complete Global Brand Recommendation Rankings report

Access the on-demand webinar and find out where your brand—or your client’s brand—stands.

Meet the speakers

Ashley Brown (Clothing, Grocery Stores, Retail)

Ashley Brown is an Atlanta, Georgia native with over 10 years of experience partnering with brands to enhance their research and marketing strategies. Her deep understanding of brands across various sectors, including FMCG, CPG, retail, and technology, allows her to deliver tailored insights that drive impactful decisions.

Well-versed in market research, Ashley is skilled at leveraging both custom and syndicated solutions to meet clients' unique needs. As a Senior Key Account Director, she manages relationships with industry leaders, serving as the primary point of contact for communication, project coordination, and strategic support. Ashley's expertise and commitment make her an invaluable partner for clients seeking to navigate today’s competitive market landscape.

Nora Hao, (Beverages, Dining, CPG)

Nora Hao is Sales Director at YouGov America, with over 16 years of experience within the media, social, research, and ad-tech space. She excels in identifying unique growth opportunities and implementing sustainable strategies that foster strategic partnerships and drive new business acquisitions.

At YouGov, Nora leads new business development efforts across Consumer-Packaged Goods (CPG) and Quick Service Restaurants (QSR), providing accurate and trusted data-driven insights that empower brands to thrive in competitive markets.

Lizzy Greer (Automotive, Communication & Media, Financial services)

Lizzy Greer is a Sales Manager at YouGov whose career has been shaped by a consistent drive for connection and growth. After earning her Art History degree from the University of Georgia, she spent over a decade in early childhood and elementary education before founding her own school and later launching a personal training business focused on corrective exercise.

At YouGov, she brings this same passion for human connection to help brands uncover meaningful consumer insights through data-driven research. With a particular focus on the automotive, financial services, and communications/media sectors, she partners with clients to navigate shifting consumer behavior and make confident, insight-led decisions. Her colorful and varied experiences come together to form a larger mosaic created through her joy in meeting people where they are and supporting their journey.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality