Indonesia beverage rankings 2025

Discover the beverage brands winning over Indonesian consumers

From rising wellness trends to shifting consumption habits, Indonesia’s beverage market is evolving fast, and consumer consideration is the new battleground.

YouGov’s Beverage Rankings 2025 spotlight the brands that are top of mind for Indonesians, revealing who’s leading, who’s gaining momentum, and how preferences shift across gender and generations.

What’s inside the report:

• The most considered beverage brands in Indonesia
• The top movers: brands gaining the most ground over the past year
• Insights by demographics: who’s winning among men, women, and across generations