April Advertisers of the month in UK: Minecraft, Oral-B and B&Q

April’s UK Advertisers of the Month are Minecraft, Oral-B, and B&Q each exhibiting significant increases in Ad Awareness as tracked by YouGov BrandIndex. Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks.

Mojang Studios’ Minecraft is in the lead with a notable rise in Ad Awareness, from 5.8% on 26 March to 13.7% on 25 April, an increase of 7.9 percentage points. Warner Bros’ A Minecraft Movie has been seeing success recently in the UK.

Dental care brand Oral-B follows with an increase of 6.9 percentage points, rising from 17.1% on 26 March to 24.1% on 25 April. The home improvement retailer, B&Q, has seen an improvement of 6.5 percentage points over the same period, moving up from 12.4% to 18.9%. The retailer launched its ‘Prices Nailed’ campaign in April.

Methodology: BrandIndex collects data on thousands of brands every day. A brand’s Ad Awareness score is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” and delivered as a percentage. The data is based on the interviews of British adults aged 18+ between 26 March and 25 April 2025. Learn more about BrandIndex.

Image: Getty Images